As an expert, you know a lot about your subject. This is both good news and bad news for you. Having coached numerous experts and business owners, I notice 3 business-BUSTING mistakes that you can avoid. The blessing is that you have real solutions for people. You are a problem solver. You’ve either learned how to avoid those mistakes in the school of hard knocks, or you’ve spent time, money and trouble figuring something out, or you’ve created a system that makes hard tasks simple. The curse is that because you know so much about your particular area of expertise, you can bog yourself down in the details OR put out a a course in miracles podcast that fails to deliver all the advantages that being an author can give you.
I remember one expert who was pouring over 40 years of notes, trying to figure out what to write about. “Forget all that and just write the book,” I told him. Unfortunately, as far as I know, he never finished. He let his own knowledge get in the way of connecting with his ideal readers. You’re not writing a comprehensive manual, a set of encyclopedias or the “ultimate tome” on the subject. You’re writing a lead generating solution-based book. And even if you have a specialty certification or PhD, you need to talk like a regular person to attract the reader.
You want to write your book in a conversational tone, like a friend over a coffee, so that the reader will begin to know, like and trust you. It’s not your degrees, certifications, or even your years of experience doing what you do that counts. The reader wants a connection with you as their trusted guide. The job of your book is to give you respect, credibility, leads, and media magnetism. Yes, you want to write the best book you can, but putting too much information (TMI) isn’t the way to do it. Honestly, consider how you feel in the presence of a big thick nonfiction book.
Remember that we live in an immediate gratification era. Nobody wants to read 300 or 400 pages to get an answer. Realize that less is more. Some of the best books I have ever read are less than 150 pages. Give an “aerial view” of what you are covering. Force a deadline on yourself so you will complete the book instead of continuing to put it off.